by Peter Downs | 15 Jul, 2013 | Brand Building, Business Success, Buyer Behavior, Buyer Behaviour, Marketing |
Messing with the customer perception of your brand is the quickest way to destroy a business. This case study shows how easily, and innocently it can happen. I love a good coffee. Better still, I love a good coffee in a cafe that oozes that authentic European...
by Peter Downs | 29 Oct, 2012 | Buyer Behavior, Buyer Behaviour, Copywriting, Marketing |
If there is only one thing you remember about buyer behaviour, and what makes people buy, it’s this; the most important person in anyone’s life is themselves. Whether we like to admit it or not, all of us spend most of our time thinking about ourselves and...
by Peter Downs | 22 Oct, 2012 | Brand Building, Business Writing, Copywriting, Marketing |
…and how it influences sales performance, and your market’s perception of you and your brand. Written communications is something every business does to communicate with their customers, suppliers, colleagues and associates. Modern technology has shifted our focus...
by Peter Downs | 22 Oct, 2012 | Brand Building, Business Writing, Copywriting, Marketing |
Sales Letters are one of the simplest and most effective marketing tools available to any business. The problem is, so many businesses get them wrong. There’s no mystery to writing a sales letter that sells, or any marketing communication for that matter. It’s simply...
