About Us

Thanks for taking the time to browse our website. I’m sure you already have some idea about my approach to business and in particular, marketing strategy and communications.

I began Peter Downs & Associates in 1998 with a specific focus on helping small businesses boost sales growth and profitability – an enduring challenge for any business, but especially those with limited internal marketing resources, and a reluctance to commit precious cash to promotional activities that may never deliver.

Over the years, I have worked with many different businesses and organisations as a marketing strategist and copywriter, helping them to achieve their marketing objectives.

As a copywriter, I have written sales boosting copy for web, print, and electronic media.

I also have many years experience in writing operational documentation, tender submissions, training material, presentations, speeches, and just about anything that involves business and words.

With a solid management career in marketing, operations and administration, I know what makes businesses tick, how to maximize operational performance, and what it takes to generate and manage profitable sales growth.

I also have the marketing communications skills to create sales copy that influences and sells, really sells. I don’t just deliver professionally written copy. I create content that is creative, strategic and influences buyer behaviour.

When it comes to marketing, there is a big difference between just well written, and well written to achieve results.

I can also help you develop systems that not only boost operational performance, but enhances the customer experience from dealing with your business – a part of your marketing strategy that is just as critical as any promotional or advertising activity.

If you would like to know more, I would love to hear from you and have a chat (email, text or phone) about how I may be able to play a role in helping you boost the success of your business.

I look forward to helping you grow your business.

Peter Downs