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Customer perception: Why giving with one hand, and taking with the other, is a dangerous strategy.

by Peter Downs | 15 Jul, 2013 | Brand Building, Business Success, Buyer Behavior, Buyer Behaviour, Marketing | 0 comments

Messing with the customer perception of your brand is the quickest way to destroy a business. This case study shows how easily, and innocently it can happen. I love a good coffee. Better still, I love a good coffee in a cafe that oozes that authentic European...

Persistence pays! Just ask Australia’s 2012 Business Woman of the Year

by Peter Downs | 9 Dec, 2012 | Business Success, Operational Systems, Personal Success, Success & Motivation | 0 comments

It’s always exciting to hear about business owners being recognized for their effort and determination in growing their enterprises from humble beginnings into respected organizations, and Carolyn Creswell of Carmen Fine Foods is no exception. Recently named...

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  • Customer perception: Why giving with one hand, and taking with the other, is a dangerous strategy.
  • Persistence pays! Just ask Australia’s 2012 Business Woman of the Year
  • What’s in it for me? – the truth about what makes people buy
  • Why business writing is a critical success factor…
  • Sales Letter secrets revealed
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