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Customer perception: Why giving with one hand, and taking with the other, is a dangerous strategy.

by Peter Downs | 15 Jul, 2013 | Brand Building, Business Success, Buyer Behavior, Buyer Behaviour, Marketing | 0 comments

Messing with the customer perception of your brand is the quickest way to destroy a business. This case study shows how easily, and innocently it can happen. I love a good coffee. Better still, I love a good coffee in a cafe that oozes that authentic European...

Why business writing is a critical success factor…

by Peter Downs | 22 Oct, 2012 | Brand Building, Business Writing, Copywriting, Marketing | 0 comments

…and how it influences sales performance, and your market’s perception of you and your brand. Written communications is something every business does to communicate with their customers, suppliers, colleagues and associates. Modern technology has shifted our focus...

Sales Letter secrets revealed

by Peter Downs | 22 Oct, 2012 | Brand Building, Business Writing, Copywriting, Marketing | 0 comments

Sales Letters are one of the simplest and most effective marketing tools available to any business. The problem is, so many businesses get them wrong. There’s no mystery to writing a sales letter that sells, or any marketing communication for that matter. It’s simply...

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  • Customer perception: Why giving with one hand, and taking with the other, is a dangerous strategy.
  • Persistence pays! Just ask Australia’s 2012 Business Woman of the Year
  • What’s in it for me? – the truth about what makes people buy
  • Why business writing is a critical success factor…
  • Sales Letter secrets revealed
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