by Peter Downs | 15 Jul, 2013 | Brand Building, Business Success, Buyer Behavior, Buyer Behaviour, Marketing |
Messing with the customer perception of your brand is the quickest way to destroy a business. This case study shows how easily, and innocently it can happen. I love a good coffee. Better still, I love a good coffee in a cafe that oozes that authentic European...
by Peter Downs | 29 Oct, 2012 | Buyer Behavior, Buyer Behaviour, Copywriting, Marketing |
If there is only one thing you remember about buyer behaviour, and what makes people buy, it’s this; the most important person in anyone’s life is themselves. Whether we like to admit it or not, all of us spend most of our time thinking about ourselves and...
