by Peter Downs | 22 Oct, 2012 | Brand Building, Business Writing, Copywriting, Marketing |
…and how it influences sales performance, and your market’s perception of you and your brand. Written communications is something every business does to communicate with their customers, suppliers, colleagues and associates. Modern technology has shifted our focus...
by Peter Downs | 22 Oct, 2012 | Brand Building, Business Writing, Copywriting, Marketing |
Sales Letters are one of the simplest and most effective marketing tools available to any business. The problem is, so many businesses get them wrong. There’s no mystery to writing a sales letter that sells, or any marketing communication for that matter. It’s simply...
